HE'S BACK, BABY

Ash Vs. Evil Dead revived the classic movie franchise, Evil Dead. Our task? Create various content and campaign creative for all things social. Doing so in the show’s horror meets camp, in-your-face gore, and not afraid to be crass dialogue vibe. We also launched a platform-specific campaign for Instagram, cataloging the adventures of the 2 NECA dolls created for the show, appropriately titled "Groovy Toy Time".

GROOVY TOY TIME

Are you ready for 12 inches of Ash? Stay tuned for the rockin' adventures of the King and Eligos, on a scale you've never seen. Keep coming back to join them on their wild ride. It's Groovy Toy Time, Screwheads. #AshvsEvilDead #STARZ #GroovyToyTime

A video posted by Ash vs Evil Dead (@ashvsevildead) on Sep 12, 2016 at 1:51pm PDT

It was meant to be a simple morning stroll to the strip club, when suddenly -- ELIGOS. NO. He was supposed to be dead. The dickhead demon had somehow escaped from Hell. Ash may have been drunk and stoned, but there was one thing he wasn’t: afraid. #AshvsEvilDead #STARZ #GroovyToyTime

A photo posted by Ash vs Evil Dead (@ashvsevildead) on Sep 13, 2016 at 11:09am PDT

“Go back to Hell, you turkey-faced son of a bitch!” “I say, that’s uncalled for.” Ash had forgotten Eligos’ inhuman strength. Also, how big an asshole he was. Like the most delicious of Tootsie Pops, Ash took a licking. #AshvsEvilDead #STARZ #GroovyToyTime

A photo posted by Ash vs Evil Dead (@ashvsevildead) on Sep 15, 2016 at 10:31am PDT

It was a touching gesture. Maybe Ash had misjudged Eligos. It takes a big man to admit they were wrong and Ash knew a thing or two about being big. He gracefully accepted Eligos’ sincere, if clearly plagiarized, apology. Turns out Eligos was actually a decent dude, all that murder business aside. That face, though. Boy, was he disgusting. #AshvsEvilDead #STARZ #GroovyToyTime

A video posted by Ash vs Evil Dead (@ashvsevildead) on Sep 17, 2016 at 11:48am PDT

“You got a bad case of the uglies. I’m gonna make it worse,” Ash cried. There was no time to think of a better line. Eligos looked up in surprise. “Oh hello, old chap --” #AshvsEvilDead #STARZ #GroovyToyTime

A photo posted by Ash vs Evil Dead (@ashvsevildead) on Sep 14, 2016 at 10:30am PDT

Ash gingerly cradled his man-beans. So much for the strip club. Even for a demon, that was a low blow. Eligos was such a shithead. Ash limped towards home, in search of an ice pack and a six pack. Eligos watched him go, feeling like a regular dunce about the whole thing. He had to make amends, but how? #AshvsEvilDead #STARZ #GroovyToyTime

A photo posted by Ash vs Evil Dead (@ashvsevildead) on Sep 16, 2016 at 11:50am PDT

“This is my favorite scene,” Ash confided. “It’s beautiful, chum,” Eligos agreed, politely not mentioning that he had no eyes. He didn’t want to spoil the moment. He had a feeling this was going to be the beginning of a beautiful friendship. That was a good line, he’d have to write it down. “I’m totally about to bang her,” said Ash, excited. #AshvsEvilDead #STARZ #GroovyToyTime

A photo posted by Ash vs Evil Dead (@ashvsevildead) on Sep 18, 2016 at 12:50pm PDT

GROOVY TOY TIME ONE-OFFS

We're master debaters. Experts at playing with ourselves. And the cream of the constitutional crop, whatever that means. But it's election time and make sure you don't pick Evil Ash. Dude's a real dick. Gloves are off for the debates tonight. Mostly because the chainsaw couldn't get through security. Keep up to date with the #Ash4President campaign at twitter.com/Ash4President. Follow the king. Vote for the king. #AshvsEvilDead #STARZ #GroovyToyTime

A photo posted by Ash vs Evil Dead (@ashvsevildead) on Sep 26, 2016 at 5:59pm PDT

Grab your best friend and check out the Season 2 Premiere streaming now on @igndotcom. All the cool kids are doing it. Link in bio. #AshvsEvilDead #GroovyToyTime #STARZ #IGN

A photo posted by Ash vs Evil Dead (@ashvsevildead) on Sep 27, 2016 at 7:17pm PDT

October 2nd is your new most important day in 2016 because that's the day we're back, baby. Mark it. Stamp it. Carve it in if you have to. #AshvsEvilDead

A photo posted by Ash vs Evil Dead (@ashvsevildead) on Aug 5, 2016 at 10:21am PDT

Anyone know how to carve a twig and berries into a pumpkin? Must be good with plastic chainsaws. #AshvsEvilDead #STARZ #GroovyToyTime

A photo posted by Ash vs Evil Dead (@ashvsevildead) on Oct 31, 2016 at 11:18am PDT

"Guess Deadites like it rough, huh?" quipped Ash. That joke got better every time he made it. Eligos forced a laugh. He was just happy to be watching the Season 2 premiere. "Be a doll and go get me some more beer," said Ash. "Get it? Because you're a doll?" #GroovyToyTime #AshvsEvilDead #STARZ

A video posted by Ash vs Evil Dead (@ashvsevildead) on Oct 2, 2016 at 9:42am PDT

“Step and Repeat? More like rinse and repeat, am I right honey?” said Ash to a foxy journalist. “How’d you like a 1-on-1 tour of the Airstream?” #AshvsEvilDead #STARZ #GroovyToyTime

A photo posted by Ash vs Evil Dead (@ashvsevildead) on Sep 30, 2016 at 12:46pm PDT

It’s fall! That means all those pansies will be talking about Pumpkin Spice Lattes. Fun! No really. Fun! Because we’re gonna make fun of it! Right after we have a taste… #AshvsEvilDead #STARZ #GroovyToyTime

A photo posted by Ash vs Evil Dead (@ashvsevildead) on Sep 22, 2016 at 10:17am PDT

He’s already the king. Now it’s time to make him President. Link in bio. #Ash4President

A video posted by Ash vs Evil Dead (@ashvsevildead) on Aug 25, 2016 at 11:44am PDT

UNECESSARILY CENSORED GIFS

SEASON 2 CONTENT

ASH's GUIDE TO HALLOWEEN

SEASON 1 CONTENT

// role: creative direction, design, photography, strategy, branding
// team: Alex Sutton, Priscilla Karamzadeh, Gabe Duran, Corbett Trubey, Taylor Rhoads

Ash Vs. Evil Dead | Social