SHARE WHAT’S REAL

Citrus is gorgeous. It doesn’t need frills to show off. So, playing right into its natural beauty, we decided it was time to show up in a bold new way with our product front and center. And since brand awareness as a fresh citrus brand is still a big challenge, we took inspiration from premium consumer products and created a campaign that was new and fresh for Sunkist, but also unique to the brand in look, feel, and tone.

We crafted a fully integrated campaign with global extensions into our export markets across the world. Share What’s Real continues to take shape in just about every medium – digital, video, out of home, social content and specific series, radio and podcast, custom content partnerships, influencer campaigns, experiential activations in Asia and Canada, trade advertising, and the list goes on. Hell, some of our varietal videos were featured during the Oscars while others were blasted in Times Square.

VARIETAL VIDEOS

SEASON TEASERS

SHARE WHAT’S REAL

OUT OF HOME

DIGITAL BANNERS

// role: creative director
// team: Aaron Straka, Jen D'Angelo, Charlotte Peterson, Jordan Atlas, Meagan Timms, Katie Zinn, Marcos Cantos, Anna Schultz, Bryce Pangman, Dinah Douglas, Cindy Chapman, Matt Navitsky, Victor Ramirez
// production: Dashiell Reinhardt, Media Monks, Elizabeth Gonzalez, Black Powder Works