SI Swimsuit wanted a brand act that not only evolved their story but created an impact for women. Together, we created Pay With Change, an initiative that uses its ad space to only feature brands driving gender equity forward, not sell products. Pay With Change reimagines the publishing industry to create a new business model that puts progress over profits, leading to real change and a better way to do business – taking SI Swimsuit from just a publication and turning them into the first-ever responsible publisher.

The initiative garnered 2.4B+ earned impressions in the first 24 hours, 10.4+ billion earned social impressions, and 94+ articles/syndications (and counting). Coverage includes AdAge, MarketingBrew, WWD, MediaPost, Yahoo, Forbes, MSN, The Street, Cheddar News, WSJ’s CMO Today, and more.