THAT’S HEALTH BROUGHT TOGETHER.

Patients often research their health before doctor visits, and not everyone is happy about it. Doctors can see this as a problem – but what if we changed that narrative? Instead of discouraging patients from learning about their health, let's help them learn smarter. Family Doctors provide medical context that makes a difference, but you’re the expert in you. So, to bring awareness for FamilyDoctor.org, we repositioned the dynamic to highlight the power of patient self-reliance as a part of building a strong relationship with their Family Doctor. A marquee film and a refresh of FamilyDoctor.org provided revitalized tools to help patients research smarter.