IT'S WHERE WE GROW
Here isn't just a campaign highlighted by a long-form film and supported by content to showcase the growers who make the Sunkist cooperative what it is. It's about the human experience of growth, and for these down to earth growers, it goes far beyond the citrus. This is about the path they've chosen, the drive to be better tomorrow than they were today, and it all comes back to the groves.
// role: creative director
// team: Taylor Rhoads, Jordan Atlas, Jen D'Angelo, Cindy Chapman, Meagan Timms, Katie Zinn
// production: Matt Rainwater, Katie Cali, Raucous, Glue