WE WERE THERE.
It's quite a challenge to (re)introduce the Sunkist brand (fresh citrus) to a Millennial audience that may not know who they are, what they do, or in most cases, thinks they're just orange soda. We created a campaign that was simple and earnest at its core. Let’s just show them the moments we were a part of and how we've actually been growing right alongside them throughout all of life’s moments — from big to small and everything in between, whether they knew it or not, we were there.
// role: creative director
// team: Jen D'Angelo, Cindy Chapman, Taylor Rhoads, Jordan Atlas, Meagan Timms, Katie Zinn
// production: Zia Mohajerjasbi, Society TV, Therapy Studios