EYE DESERVE MORE

There’s no denying the internet is great for a lot of things. But providing expert, in-person eye care isn’t one of them. So that was the core message of the campaign we created with the American Optometric Association (AOA). Amplifying the importance of annual comprehensive eye exams, we partnered with USA Surfing and pro surfer Caroline Marks to showcase how in-person optometrist/patient relationships are a critical part of holistic health – whether you’re an elite athlete or everyday person.

With 406M+ impressions, including coverage in top-tier outlets such as PEOPLE, Women’s Health, Yahoo! Life, and Well + Good, and content in Forbes and Associated Press on its way, the campaign rolls on and plans to include future athletes and stories throughout the year ahead.

HERO FILM

CUTDOWNS

COVERAGE & CONTENT

DIGITAL “CATFISHING”

We’ve also tackled internet misinformation through a series of digital “catfishing” ads that target people searching for online vision tests and help redirect them to an AOA optometrist.

// role: creative director
// team: Kate Erickson, Shannon Stringer, Cindy Chapman, Erin Collett, Rachel Stevens, Sarah Hancock, Kristen Parker, Faith Escalera, Dinah Douglas, Jessica Fecteau, Victo Ramirez, Molly Lampert, Ben Meyerson, Steven Sutlovic, Charlie Benjamin, Rebecca Lear, Adrian Hernandez
// production: Marcus Ubungen, PS260, Tyler Hurst, Lime Studios
// photography: G L Askew II
// retouching: Chris Freeman