TIME TO STIR THINGS UP

And bring a serious glow-up to the subpar instant coffee you might be all too familiar with drinking. Starbucks was here to bring that up-leveled experience to your morning routine with the launch of Starbucks Premium Instant – it was just what people needed to give their morning a much-needed refresh (2020, amirite?!). And to help prove it, we teamed up with Queer Eye’s Tan France – someone who knows a thing or three about the glow-up. The team crafted an integrated effort to bring this work to life across Earned, Web, Social, and Influencer. From gifs to still shots, influencer packages, and media interviews, the content and articles captured the campaign beautifully – giving everyone’s favorite morning ritual the refresh it needed.

Press included Bustle, ELLE, New York Magazine, People, and more.

// role: creative direction & production
// team: Jen D’Angelo, Kelson Berkus, Aaron Straka, Marcos Cantos, Steph Marton, Meg Martin, Cindy Chapman
// photographer: Scott McDermott
// retoucher: Chris Freeman
// production & props: TAMCO, Brie Neumann