ENJOY SOME QUALITY AISLE TIME
Only 26% of Americans say they're happy with their daily routine — so HomeGoods set out to change that. Enter Finding Time Off (FTO), a nationwide movement to help people shake off routine fatigue and rediscover the joy in everyday moments. Teaming up with EGOT winner, Jennifer Hudson, HomeGoods put a spotlight on how meaningful breaks — even small ones — can spark inspiration because FTO is all about finding joy in the unexpected.
The campaign came to life through social-first videos, custom prize giveaways, marquee influencers content, a feature and segment on The Jennifer Hudson Show, in-person gift card drops in select cities across the U.S. and a bespoke media event — all crafted to inspire people to take a break, find some joy, and maybe even a little magic at HomeGoods.
A RANGE OF PRIZES WERE UP FOR GRABS
BRAND AMBASSADORS BROUGHT ‘FTO’ TO PEOPLE ACROSS THE U.S.
// role: group creative director
// team: Michelle Tucker, Thiago Elias, Connie Leonard, Anna Wingard, Graham Robson, Jules Herrick, Kaleah Horton, Chi Chuang, Alex Weinberg, Tanya Orr, Kimg King, Scott Siegel, Lauren Steinhorn, Callie Bunin, Caroline Margle, Maddy Lyons, Jenn London, Anastasia Fitz, Jen Alonso, Hanly Rogers, Samya France
// director: Vince Peone
// production: Art Class