GROWING ALL OVER PHILLY
It was time to go take Sunkist out of home and Philadelphia was just the place for the brand given rise of millennials throughout the city (you know, our target audience). A variety of bold outdoor placements made their way onto the streets – from bike share stations, to digital bus shelters, transit panels, and on buses. But that wasn't all; In the true spirit of collective growth, we brought two Philadelphia-based artists together to collaborate and combine their artistic styles to create an Sunkist-inspired mural in Northern Liberties.
// role: creative director
// team: Ji Choi, June Oh, Jen D'Angelo, Jordan Atlas, Cindy Chapman, Meagan Timms, Katie Zinn
// production: Overalls, Carlos Garcia