It was time to (re)introduce the Sunkist brand to a Millennial audience that mostly knew it as one of the many licensed products that carried the name, likely the soda, but definitely not as fresh citrus. So we created a brand campaign (their first in over 10 years at the time) that was simple and earnest at its core. Let’s show our audience how we've actually been growing right alongside them throughout all of life’s moments — from big to small and everything in between – because whether they knew it or not, we were there.

The campaign included hero brand spots and supporting content that was anchored in new global brand guidelines we created. Additional creative content leveraged those and translated into an array of executions spanning screens, placements, and activations around the U.S. and our export markets abroad.