KEEP GROWING
For 125 years, Sunkist had defined itself as the most widely recognized name in citrus. But how does this legacy brand maintain relevance among what is perhaps the most highly targeted consumer audience in history, in an era where they have more choices than ever before? That's where we stepped in.
We launched a millennial-focused pilot marketing campaign in Pittsburgh, PA. We executed a series of strategic activations to raise brand awareness and engage consumers while increasing visibility for Sunkist, fresh citrus, and what it brings to their lives. Tactics and activations included a custom 4D VR experience, a projection mapping installation, and a collaborative mural, custom social content, transit placements and out-of-home ads, a 2-day pop-up event experience, a FB live stream, a marquee chef partnership, unique Snapcodes, and innovative paid media placements.
"EAST MEETS WEST" COLLABORATIVe mural
POP-UP EVENT & VR EXPERIENCE
'CALIFORNIA GROWN' VR EXPERIENCE
PROJECTION MAPPING
DIGITAL OOH PLACEMENTS
A SAMPLE OF SOME SOCIAL CONTENT
TRANSIT AD PLACEMENTS
// role: creative director
// team: Jordan Atlas, Meagan Timms, Katie Zinn, Priscilla Karamzadeh, Alex Sutton, Jen D'Angelo, Michele Pappas, Ji Choi, Gabe Duran, Ben Greenberg, Amber Ventris, Matt Navinsky, Michael Fein
// production: Digital Domain, Go2 Productions, Waterproof, SuiteSpot, TH Event Production, The Malt Shop