There’s no denying the internet is great for many things. But providing expert, in-person eye care isn’t one of them. That’s the core of the campaign for the American Optometric Association (AOA). To amplify it all, and the importance of annual comprehensive eye exams, we partnered with USA Surfing and pro surfer Caroline Marks during her rise to the Olympics and the inaugural appearance of the sport. The campaign showcased how in-person exams and patient relationships are a critical part of holistic health – whether you’re an elite athlete or not. Garnering 406M+ impressions, including coverage in top-tier outlets such as PEOPLE, Women’s Health, Yahoo! Life, and Well + Good, and content in Forbes and the Associated Press.