TIME TO STIR THINGS UP
It was time to give the subpar instant coffee a serious glow-up. Enter Starbucks and the launch of their Premium Instant coffee, to give people the morning ritual refresh they needed (it was peak 2020, after all). And to help prove our point, we teamed up with someone who knows a thing or three about a glow-up, Queer Eye’s Tan France.
The integrated effort spanned earned, web, social, and influencer. From GIFs to stills, mailers, and media interviews, the content and articles captured the campaign beautifully, showcasing everyone’s favorite morning moment with the fresh face it needed ☕️ ✨
// role: creative direction & production
// team: Jen D’Angelo, Kelson Berkus, Aaron Straka, Marcos Cantos, Steph Marton, Meg Martin, Cindy Chapman
// photographer: Scott McDermott
// retoucher: Chris Freeman
// production & props: TAMCO, Brie Neumann