GIFTING JUST GOT PERSONAL.
Every year, the same predictable gift guides resurface — bland, basic, and anything but inspired 🥱 To flip the script on boring gift guides, Marshalls partnered with the culture-defining duo, Las Culturistas, Matt Rogers and Bowen Yang. Together, turning cookie-cutter lists into joyfully specific, curated collections that celebrate personality over price tag.
A fully integrated campaign brought talent and product to the forefront through social-first content, curated gift guides, a custom e-comm shop, meme content, and placements across the internet, from iHeartRadio to talent and brand channels, and more. Matt and Bowen even surprised shoppers in-store to provide their own brand of gifting advice for the holiday season.
// role: group creative director
// team: Michelle Tucker, Katie Rogers, Emily Curran, Mike Oterro, Kristen Kaczynski, Autumn Brawer, Natacha Correa, Lauren Cole, Kristen Moore, Emily Killoren, Jenn London, Anastasia Fitz, Chelsea Nemec, Alana Newson, Ace Perron, Megan Young, Kristina Rivera, Simone Samis, Mohar Chaudhuri, Abbery Engrav, Alyssa Famiglietti, Eleonore Glowinski, Liza Palledaro
// production: Honor Society
// director: Melissa Bolton-Klinger