THE END IS HERE

Ditch your lofty high-tech future dreams and immerse yourself in an ugly, dust-filled world where comfort is a thing of the past, brutality is your key to survival and trash becomes treasure. With the release of the highly anticipated title, we created a digital manifestation of the Wasteland. And what better platform to do that on for core gamers and the hit game buyers than on Tumblr. A deeply rich social network for gamers and content sharers alike. We crafted a Tumblr design that delivered the Mad Max experience right in page amongst custom content that we released over the months leading up to and after launch – sprinkled in with eye-candy of the game of course.

WASTELAND SURVIVAL TIPS

BACKSEAT DRIVER

LOST TO THE FUTURE

MAD MOMENTS

// role: creative direction, concept, design, production
// team: Corbett Trubey, Robert Sinclair, Zach Loker, Alyssa King
// development: Hybrid