SHARE WHAT’S REAL
Citrus is gorgeous and doesn’t need frills to show off. So, leaning into its natural beauty, we decided to show up in a distinct way – very citrus-forward. Inspired by premium consumer products, we created a campaign that took a fresh approach for the brand, one that was unique to the category and befitting of their bold, premium product.
The integrated campaign had global extensions across export markets, and Share What’s Real took shape in just about every medium. From digital, video, out-of-home, and social to radio and podcast, content partnerships, influencer campaigns, experiential activations in Asia and Canada, trade advertising, and more. Some of our varietal videos were featured during the Oscars, while others were blasted in Times Square.
VARIETAL VIDEOS
SEASON TEASERS
SHARE WHAT’S REAL
OUT OF HOME
DIGITAL BANNERS
// role: creative director
// team: Aaron Straka, Jen D'Angelo, Charlotte Peterson, Jordan Atlas, Meagan Timms, Katie Zinn, Marcos Cantos, Anna Schultz, Bryce Pangman, Dinah Douglas, Cindy Chapman, Matt Navitsky, Victor Ramirez
// production: Dashiell Reinhardt, Media Monks, Elizabeth Gonzalez, Black Powder Works