GROWING ALL OVER PHILLY
It was time to take Sunkist out of home, and Philadelphia was just the place for the brand, given the rise of millennials throughout the city (our target audience at the time). A variety of bold outdoor placements made their way onto the streets – from bikeshare stations to digital bus shelters, transit panels, and across buses. And in the true spirit of collective growth, we brought two Philadelphia-based artists together to collaborate, combining artistic styles to create a Sunkist-inspired mural.
OOH PLACEMENTS
THE MURAL
// role: creative director
// team: Ji Choi, June Oh, Jen D'Angelo, Jordan Atlas, Cindy Chapman, Meagan Timms, Katie Zinn
// production: Overalls, Carlos Garcia