Various work across both Consumer and Commercial portions of the global HP brand, across both print and digital campaigns.
ELITE BRAND CAMPAIGN
First half of 2012 Americas HP Elite brand campaign. Focus to elevate the product line as a premium technology offering. Included direction during photo shoot, retouching instruction and building print and digital media assets.
// role: art director – concept, design, development, photography, production
// team credit: Dan Read (AD), Ivan Djayaputra (AD)
HP FOR SMBS
Created deliverables for digital, print and landing pages on a monthly basis, across multiple funding partner requirements and various product lines while aligning to single campaign look. Distribution throughout Americas with regional leverage for trans-creation.
// role: art director – concept, design, development, production
// team credit: Zane Cooper (AD)
Layout, development and consistent application of campaign assets across digital and custom units for media partners such as Pandora, Federated Media and Millennial. This included site skins, mobile ads and even an interactive cube placement for smartphones.
// role: art director – design, production
// team credit: Dan Read (AD)