I’M HERE FOR THE SOCKS
Originally we were asked to create a piece of original content to promote the release of Lightroom mobile. And what started as just a single social post for their iPad product launch soon snowballed into multiple pieces of creative that went beyond Facebook. It inspired more content including UGC, the iPhone launch, and we even designed Lightroom socks (yes, socks), and a custom Influencer mailer that was sent out across the world.
iPHONE LAUNCH POST
// role: art direction – concept, design, influencer packaging, photography, production
// team: Tony Johnson, Derekh Froude, Sarah Mitus, Lesley Albright