Chris Swanson | Creative Director
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Adobe | Lightroom mobile

I’M HERE FOR THE SOCKS

Originally we were asked to create a piece of original content to promote the release of Lightroom mobile. And what started as just a single social post for their iPad product launch soon snowballed into multiple pieces of creative that went beyond Facebook. It inspired more content including UGC, the iPhone launch, and we even designed Lightroom socks (yes, socks), and a custom Influencer mailer that was sent out across the world.

ANNOUNCEMENT POST

FOLLOW UP POST

THE SOCKS

INFLUENCER KITS

iPHONE LAUNCH POST

UGC POST

// role: art direction – concept, design, influencer packaging, photography, production
// team: Tony Johnson, Derekh Froude, Sarah Mitus, Lesley Albright