REVEL IN IT
The challenge was to not only instruct our demographic on the basics of the Adobe Revel application, but show it's ease and usefulness in their daily lives, editing tips, and the benefit of group libraries. So we created individual campaign themes with their own visual cadence under the current Revel branding so the communications felt ownable as original branded content.
// role: art direction – concept and creative strategy, branding, design, photography, production
// team credit: Derekh Froude (CW), Will Truettner (Jr. AD), Whitney (Designer), Michelle Franzoia Cox (GCD)