SEEING (ADOBE) RED
We aimed to craft a more distinct look and feel to the Adobe content that went up on the brand's corporate social channel. We wanted to make sure to leverage the strong identity already in place so we worked with their signature color (red), trademark Adobe "A" and of course, their infamous mnemonics. We used these elements in our content to give a visual structure to posts highlighting audience-relevant events, industry trends, historical figures, and seasonal holidays.
ALL ABOUT THE 'A'
PAINT THEM RED
THE MNEMONICS
OTHER ORIGINAL CONTENT
// role: art direction, concept, photography, production
// team: Tony Johnson, Derekh Froude, Will Truettner, Whitney Gisvold, Amanda Sebastiani