Volkswagen CAREFREE MAINTENANCE

Every Volkswagen comes with no-charge scheduled maintenance. Which means the car you really want—the one with German engineering, that’s fun to drive—is also the rational choice. But how do we spread the word? We tapped into one of the most popular content themes in social—the world of science, unexpected truths, unlikely pairings, and myth busting—to get the word out through collaborations with key influencers.

They say oil & water don't mix. They also say fun cars aren’t smart choices. Both wrong. My #VW is fun to drive & makes sense with no-charge scheduled maintenance for 2 years or 24k miles. #NowYouKnow

A video posted by Rachel Ryle (@rachelryle) on Sep 25, 2013 at 12:37pm PDT

// role: art direction, concept, development
// team: Olga Montserrat, Ross Viator, Tom Parker

VW | Carefree Maintenance

Volkswagen CAREFREE MAINTENANCE