Politely scanning through my latest copy of Communication Arts, Design Annual, I came across this little challenge. Well, i tried, and no, it wasn't possible. Advertising synthetic paper for a vast array of materials, it boasts the ability to not be able to be torn. Hey, at least I tried. And I thought it was clever. Getting me to interact with you print ad. Pretty rare these days. Also, taking a shot at my masculinity was a good way for me to give it a go.

...and I love these tumblers. Constructed to look as distorted as the world around you when consuming adult beverages. I must have them. End of story.

LORIS & LIVIA

Had to share the following packaging and concept. Not just because the elephants caught my eye (if you know anything about me and my love for those creatures), but the intricacy of the imagery created with the tea leaves. Pretty awesome stuff.

The Dieline Article TripTea

The time is fast approaching for yet another Spikes Soccer Club fundraiser. Now I started this event with the backing of the Spikes club and crew at SoMa bar Powerhouse, almost a year to the date that this next one will occur. It's been a huge success and I want to give a sincere thanks to those who have helped out with all 3 thus far in any capacity. We couldn't have done these so successfully without everyones help. Plus it provides great 'team bonding' and gets us out of the normal Castro crowd to change things up. And yes, 'team bonding' can be taken in many ways, but no, pervert, I was talking about camaraderie and socializing over adult beverages. I don't know what you were thinking... Oh hell, who am I kidding. Everyone lets their hair down and has a blast w/ a lot of team gossip post-event. Surprised? Yeah, don't be. Man I love this club.

Now let's get down and dirty and raise some funds!
Facebook Invite

Flyer and photo by yours truly.

Brought to you by Ragu, pasta sauce. Yeah, I said it. This isn't a post about something dramatic happening in my life, or a new direction, it's a TV commercial that well, I'm sure most of the population can relate to on some level. Oh, and exactly why your parents told you to always knock before entering a room (or their room). This is the stand out spot from a series created for the brand recently.

ADAGE ARTICLE

Amazing work from someone who says it's just a hobby of theirs. Consider all you can do digitally and then realize this isn't done with a computer, nor is it an actual photograph of a fiery redhead... it's created with ball point pens, Bic brand I believe and just 8 colors.

ORIGINAL ARTICLE

He doesn't want you to burn your tongue! Just because he couldn't grasp the concept of hot coffee... at least he's looking out for others.

New spot from Gatorade. How do you feel about it?

No mention of the Olympics (I believe official sports drink sponsor was Powerade), but the spot pushes the fact that they while they weren't on billboards or commemorative snow globes, they were there, inside the athletes. I like it. I do. A little ominous in tone though. Maybe a bit more than it needed to be.

You know when you hear or read about an idea, concept or innovation and it strikes you.. like it was something you've heard before, or it just feels like it must have been done before? Well, here's one of those...

Instantly drawn to the magnitude of this idea. The sentiments shared by the author (Will Burns) of the following article on Frobes resonate with me. It's smart, well thought out and frankly, a nice strategic concept. This extends beyond our digital boundaries and garners a lot of respect for Beck and his camp (yes, the singer, Beck). Also makes me proud to be in the marketing industry.

Definitely worth the quick read, I promise.

http://www.forbes.com/sites/willburns/2012/08/09/beck-produces-a-genius-innovation-that-appeals-to-the-user-generated-generation/

From Droga5 in NY, for Method products. I'll let the creepy chemical residue speak for itself... pervs.