Chris Swanson | Creative Director

Blog

They Were There.

New spot from Gatorade. How do you feel about it?

No mention of the Olympics (I believe official sports drink sponsor was Powerade), but the spot pushes the fact that they while they weren't on billboards or commemorative snow globes, they were there, inside the athletes. I like it. I do. A little ominous in tone though. Maybe a bit more than it needed to be.

Chris Swanson