Chris Swanson | Creative Director

Blog

Animating The Olympics

The Olympics are coming. They are coming very soon. July 27th to be exact. I couldn't be more excited and this animated (yes, I said animated) teaser for the games is fantastic. It's short, it's sweet, but it's also is outside the realm of the norm for what one might expect the Olympic Games to be promoted with. Not historical footage? Or even real life footage? Wait, using animation? Yes. And I think it works. It works well, integrating the sports into the city and it's environment. Something more human as the shops open for the day with the racetrack right outside their windows. You can disagree, but I think I like it.

Chris Swanson