Chris Swanson | Creative Director


Moms Have The Hardest Job, But The Best Job

Ok, so admittedly I wrote this a while back, well around Mother's Day as I saw this spot. I forgot to post it, but having just posted something on the BBC promotion of the Olympics, I think it's appropriate to post now. The music, composition of stories and global feel that is the essence of the message all combine to move you... and well, frankly makes me want to hug my mom, like right now. Man, how many soccer games all over did she drive my brother and I too? How many orange slices were cut and juice boxes loaded into the cooler? Either way, Thank you Mom. There aren't words to say how much it means.

Being a Mom is the hardest job anyone can do... and straight from AgencySpy is the spot that I want to share,

"Kicking off what’s being declared P&G’s biggest campaign in the company’s 174-year history is the above two-minute spot, “Best Job.” Shot in London, Rio de Janeiro, Los Angeles and Beijing by award-winning director Alejandro González Iñárritu (21 Grams, Babel, Amores Perros, Nike “Write the Future”),“Best Job” launched today on TV and social media, coinciding with April 17 marking 100 days until the upcoming Olympic Summer Games in London. The “Thank You, Mom” campaign by W+K also features a custom tab on P&G’s Facebook page, which allows visitors to send personal notes of gratitude to their mothers which are posted to a stream on the app and to users’ Walls."

Chris Swanson