Creative Keeps

Even Cookie Monster Has A Hard Time
With the holidays over, it's time for those resolutions right? Yeah, well Cookie Monster even has a hard time resisting temptation. Just see the new Google spot from Boston-based Mullen. Guess I better stay committed to what I'm trying to accomplish.

Chris Swanson
Google Zeitgeist
A review of what we searched for on Google in the year 2012. A little emotional, a little humorous and a little serious all rolled into 2 minutes and 46 seconds. They've also got a landing page experience to compliment a deeper dive for those interested.

Zeitgeist 2012



Chris Swanson
Just Zoom In
I appreciate you Sarah Sliverman. Mostly because of your crude humor, but more so now for the creative way to gross my friends out. Thanks to my coworker Corbett for sharing this gem with me today. Enjoy!

Chris Swanson
And I Died...
Guerilla marketing from LG and their new IPS monitors. Replacing the elevator floor with them, wiring to have the buttons activate simulated floor dropping.. um, brilliant? scary? I think it's a combination of the two. I would probably die a little inside.



credit: Creative Guerilla Marketing (original article)
Chris Swanson
Decembeaver?!
From the SF Egotist, I had to document here. I mean if we can do it to our face for a month as men, why can't women do it... well, ok, see for yourself.

Chris Swanson
Mini Pad
Print execution in TIME Magazine for the iPad mini. Shared by a friend (Thanks D. Black), wanted to share and see the reaction. Personally, I like the simplicity and play against digital reading versus print. Of course using the actual size helps reinforce the product and protability. Overall, I like. Nice use of the actual cover too, keeping it timely.


SOURCE: TUAW
Chris Swanson
The Man Of Men
Prostate cancer is no joke amongst men... not what you thought this post was going to be about did you? Well, it is. More so, the new identity I came across (thanks to LogoDesignLove), including a video composition that showcases Prostate Cancer UK's new branding. I think it's an important topic rarely discussed, at least in the young culture that I'm a part of. Below is the new identity and the video. Take a look at their new webpage here.

“We have chosen our new identity to help us raise our voice, raise our game and reach more men. Urgently. Prostate cancer is predicted to become the most common cancer by 2030. Yet many men are unaware of the disease and research is still badly underfunded. We believe men deserve better. With our bold new identity and approach we will fight for this.” - Prostate Cancer UK





Chris Swanson