Chris Swanson | Creative Director

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What They Really Think About Advertising

At a forum in Cannes next week, Deutsch LA will be presenting research findings about agency turnover. Here are 3 shorts created to demonstrate the frustrations of the industry shared across Account, Creative and Production. I can't say that I don't sympathize at times with some of the sentiments, but I will say that I still stand behind my choice to be in this industry and have a belief in it.


From the Account POV



From the Creative POV



From the Producer PV
Chris Swanson