Chris Swanson | Creative Director


What They Really Think About Advertising

At a forum in Cannes next week, Deutsch LA will be presenting research findings about agency turnover. Here are 3 shorts created to demonstrate the frustrations of the industry shared across Account, Creative and Production. I can't say that I don't sympathize at times with some of the sentiments, but I will say that I still stand behind my choice to be in this industry and have a belief in it.

From the Account POV

From the Creative POV

From the Producer PV
Chris Swanson