Chris Swanson | Creative Director

Blog

The Ideal Heart Rate?!

Cruising the web and checking things out beyond the newsfeed on the Facebook always refreshes my perspective on design. I found this Student Spotlight on TheDieline and I am ssomewhat in love with the all around concept and execution especially.

"The name Oneighty, the ideal heart rate, gives hint to the complete turn around you can find in this nutrient-dense snack. Break the seal. Crack it open. Pour the nuts, and make a friend as you use the shell itself as a serving bowl. "

Who doesn't appreciate packaging that doubles as a methods to contain, serve and dispose of the product contained within? Well, if you don't then don't talk to me.

Chris Swanson