Creative Keeps

Lee Clow on Advertising
“There's still a lot of the joy and energy [in the ad business] but it's ultimately harder. We seem to be doing so much more interesting work, but only a small fraction of it ends up seeing the light of day. The disappointment in the industry is that clients know less than they ever have in terms of how brands should behave. That makes our job incredibly difficult due to the number of fresh ideas we invent, and then clients' trouble with making decisions and pulling the trigger.”

If you don't know the name, you'll definitely know his work. He's a legend in the Ad business, most famous for his work with Apple. Check out the credit link for the full recap of the interview with Clow. It's not long well worth the quick read and he makes some very good points about today's business.

// credit: Creativity




Chris Swanson
Portfolio Update
It was time, not for a major overhaul, but let's face it, as artists we thrive on new things, change, and improvement. Things are always in flux, maybe sometimes never complete. Well, whatever it is, the 'ole portfolio needed a slight tweak. So, that's what I did. Created some buckets to hold work, by client or category and some other minor updates. I think I'm good...

...Now let's see how long it takes before I go back and try to rework it all again.


Chris Swanson
Zach Sobiech
I'm starting with the video... it's about 22 minutes long and every bit worth the time. 



So you watch. You feel sad. You start to think. You get inspired. You smile. You giggle or laugh through the tears running down your face. Whatever your reaction, or in my case all of the above (and then some), the fact remains, the story of how Zach lived was incredible. It is raw, simple and honest. I don't want to say too much, as I want his story to influence those that watch in it's own way. But I must say that he's definitely had an influence on me. And for that, I thank him.
Chris Swanson
Not A Painter
By no means do I consider myself a painter, but I am dabbling, every so often, seeing what comes out. Admittedly I have a ton of ideas running through my demented little head, not all of which ever will see the light of day, or well, even come out from between my ears. None the less, here's to exploring and seeing what comes. This is the most recent canvas I've started and am pondering over what's next for it.


Chris Swanson
Slice A Recipe
What a brilliant idea. Having culinary students slice into their cookbook to actually reveal cooking instruction all the while aiming to improve their cutting skills. Love it.

// credit: the dieline





Chris Swanson
Grown Up Soda
I love mustaches, before it became a crazy fad (I'm sure others say that too). Plus, this reminds me of the Monopoly Man. Simple, conceptual packaging.

// credit: Dribbble


Chris Swanson
200... Yeah, So What?!
Ok, well this is the 200th post here (at least that's what Blogger tells me) and over the last year I've picked up the pace, because let's be honest, in the start, I wasn't great at this blogging thing. And by no means does me saying that negate the fact that I'm not the best at it now. I am however, keeping this to document things I do, personal, creative, inspirational, or well, hell, all of the above. But also to find those things in life that inspire me, that make me stop and think, or just catch my eye. So here's to another 200, and then 200 more, and so on, or until my fingers get sick and my eyes fall out of my head.


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BUT WAIT! THERE'S MORE...

In the spirit of some recent work, here's a couple community event promotions that I helped with. One is my own partner's monthly event at the Edge Bar in Castro focused towards the leather demographic. The other was for a recent AIDS Walk 2013 fundraiser. It was quick, down and dirty. One of those 24 hour projects where you get a couple hours (maybe), but I'm happy to do it. I live to do things for a good cause, so it's always a pleasure.

AIDS Walk Fundraiser



























CODE @ The Edge (Bringing Leather Back To The Casto)


Chris Swanson
27 Things Advertising People Know To Be True
Pretty spot on. Glad there's not a lot about the Creative Department in there, phew! Use the credit link to view the list on Buzzfeed. Some of favorites below...

// credit: Buzzfeed



2. When it’s eerily quiet on the line, you know the other callers are talking shit on mute.

14. You work a ridiculous amount of hours and leaving by 6 p.m. is considered a miracle.

17. The client will never approve your creative the first time around.



Chris Swanson
Less Talking, More Doing
Oh yes they did. Watching the tube this evening and saw this jab at the iPad. I must say, well played Microsoft. Not taking a stance either way, I'm pleasantly surprised with the spot.

Chris Swanson
Paint Smears Caught On Film
This post isn't so much about the band, or their music. It's more because I'm a fan of the paint effect and its use in the video. It's visually interesting, simple and provocative.

Chris Swanson