Chris Swanson | Creative Director

Blog

Only For Children

I'm fascinated when technology bleeds into how Advertising develops and evolves. Originally posted on Gizmodo, this breakdown on ads about child abuse show how technology, and more specifically a lenticular layer showing different images depending on your viewing angle play into delivering very powerful and targeted message. Check out the video. It's intriguing and awesome, but sad given the subject matter. Well executed in my opinion.

Chris Swanson