Chris Swanson | Creative Director


Laceless, Colorless Street Soccer Boots

I dig this package design, as organic in nature, thoughtful and representing street soccer. It's for new soccer boots from Calle.
"Calle street soccer shoes are the first of their kind: laceless. I pushed to reflect this in the package
design by making an unconventional but highly memorable experience, from the opening of the package to keeping some of its elements for later use, such as its monstrous illustrated flag."

Dieline posting

Chris Swanson