Chris Swanson | Creative Director


How Many Fingers?

Not biased just because I love the show, but I appreciate installations that are simple, effective and down right awesome. So was the case I thought with the countdown to the premiere of The Walking Dead. Credit to Creativity (obviously given their watermark) for the image, and the following excerpt.

"Commuters at Toronto's Union Station don't need to look that info up on their phones -- they can just glance at this awesome outdoor installation via Leo Burnett Toronto that shows the countdown via the severed fingers method." Clever.

And the best part is that you can tweet yourself with a picture of you at the installation for a chance to win one of the severed fingers. Interactive and gruesome. Great combination.

Chris Swanson