Chris Swanson | Creative Director


JCPenny Goes Gay

As time goes on and the war on same sex marriage ventures forward, it is nice to see larger companies embracing the LGBT community and incorporating into their advertisements. Not always winners, but I think this one is pretty nice. Much more a reality. Recently JCPenny has done so with their latest ad that my roommate brought to my attention. Wanted to share this and see what people thought.

Here is the ORIGINAL ARTICLE that was passed on to me. I think the copy in the ad is sincere, honest and most importantly, it's simple.

"He's the swim coach, tent maker, best friend, bike fixer and hug giver - all rolled into one. Or two."

What do you think?

Chris Swanson