Chris Swanson | Creative Director


Moms Have The Hardest Job

Being a Mom is the hardest job anyone can do... and straight from AgencySpy today, "Kicking off what’s being declared P&G’s biggest campaign in the company’s 174-year history is the above two-minute spot, “Best Job.” Shot in London, Rio de Janeiro, Los Angeles and Beijing by award-winning director Alejandro González Iñárritu (21 Grams, Babel, Amores Perros, Nike “Write the Future”),“Best Job” launched today on TV and social media, coinciding with April 17 marking 100 days until the upcoming Olympic Summer Games in London. The “Thank You, Mom” campaign by W+K also features a custom tab on P&G’s Facebook page, which allows visitors to send personal notes of gratitude to their mothers which are posted to a stream on the app and to users’ Walls."

Makes you think, might even start tears welling up in the corners of your eyeballs. Either way, it's nicely done. Very emotional and makes me want to hug my own mother, like, right now.

Chris Swanson