Chris Swanson | Creative Director

Blog

Sold... By Peter

You may have sold me with this spot Samsung.. and more so with 'Peter', but I'm not sure I'll buy the product. Or even look into it further. Not because I don't want a tablet/phone/paperweight/handheld computer device. But because an elephant using it doesn't say much about me using it. You make me like your brand a little bit more because I am obsessed with elephants. You win points there. It's fun, whimsical and shows the ease of product features. Check. But I have a Samsung phone at the moment that I want to through into traffic more often than not, so it's hard for me to be convinced on another, larger phone-like device. This commercial won't be changing my overall opinion (which is generally pretty in favor of you), I just wanted to say thanks for this ad.

Chris Swanson